In his new book Create Marketplace Disruption: How to Stay Ahead of the Competition, Adam Hartung describes why most businesses are unable to maintain superior performance. The companies that continue to succeed, such as Apple, Virgin and Nike, are constantly disrupting the market – by implementing new business models, releasing new technology or changing how customers buy most companies, Hartung notes, become "locked-in" to the ways they achieved success in the past. That keeps them focused on defending their market position and business model rather than making the changes that they need to seize the opportunities in the dynamic market place. Because companies become "locked-in" to their old ways, they often fail to recognize their own vulnerabilities or the opportunities for accelerating growth. Applying his "Phoenix Principle," Hartung shows how companies can put a process in place for continually repositioning their businesses to create disruptions in the marketplace to break down competitors' defenses and achieve accelerated growth.
Hartung provided Innovator's Digest readers with the following Question Bank to stimulate ideas to apply concepts from his book:
1. What are the biggest obstacles to innovation in your organization?
2. Why do projects identified in brainstorming or ideation sessions seem to never get off the back burner?
3. Why is there so much funding for legacy work, but so little funding for innovation?
4. When you know you have to do something new, why does it seem like your organization keeps doing what it always did - knowing full well results won't improve?
5. What metrics need to change in order to create focus on innovation?
6. Why do managers pay lip service to innovation, but never give innovation projects more time and attention?
7. Why don't customer interviews produce more innovation?
8. Why do we get surprised by competitors that introduce new solutions in our core business?
9. What should happen to give you more time to create innovative solutions in your business?
10.Who should be responsible for implementing innovation?
11. How does the budgeting process accommodate innovation projects?
12. Are "disciplined" or "focused" organizations better, or worse, at implementing innovation?
Order the provocative book on Amazon by Clicking HERE.
