Many people misunderstand, misuse, and make mistakes when trying to define creativity and innovation. A Google search revealed 64,800,000 links for creativity, 120,000,000 links for innovation, and thousands of different definitions!
How do people define creativity and innovation? Research revealed thousands of complex and inconsistent definitions. Many gurus, experts and authors do not agree on what the words actually mean. Some people view creativity and innovation as the same thing. Many definitions are lengthy, verbose, and complex and require a consultant for translation and application.
How does SolutionPeople define creativity and innovation? What may be the best and clearest definitions of those frequently-used and misunderstood words? While speaking at an conference in Washington DC, Gerald Haman shared the following easy-to-understand definitions:
"CREATIVITY
is developing
new, interesting, or different
IDEAS"
"INNOVATION
is the process of transforming creative ideas
into valuable or profitable
SOLUTIONS"
Gerald "Solutionman" Haman
Creative Ideas Provide Energy for Innovative Solutions
It appears that many people are more comfortable talking about innovation than creativity. Their discomfort in talking about creativity may be rooted in the perception that that creativity is just fun and games. However, creativity is necessary for innovation to occur. Creative thinking yields the ideas that fill the pipeline of innovation. Innovation cannot happen without the energy generated by creativity. Haman's definition also has makes a subtle, yet important distinction between IDEAS and SOLUTIONS. Creativity produces the ideas and once they yield value or profit, they become solutions. Below is Haman's other "creative" definition to help people define the relationship between creativity and innovation.

"Innovation is how people make money or create value from creativity"
Gerald "Solutionman" Haman