Internet marketing experts Leland Harden and Bob Heyman authored, Digital Engagement, to help people understand how internet marketing can capture customers and build brand loyalty. The book contains a superb 2-page "Digital Engagement Scorecard" that is ideal for identifying innovative growth opportunities by leveraging the internet.
Harden offered the following 20 questions to get started on the path towards better digital engagement.
20 Questions to Increase Digital Engagement
1. What is digital engagement?
2. Is your site instrumented for measurement, and which web analytics tools should you consider?
3. What metrics should you be watching? What should you be measuring?
4. How can you protect all relevant domain names?
5. How can you aggressively protect your brand on search engines?
6. Should you be using more than just Google in your search program?
7. What is entailed in doing effective search engine optimization?
8. What are the best ways to use blogs, wikis, RSS, podcasts or webinars to reach customers?
9. What should you consider when you set up a corporate blogging initiative?
10. How do you identify and recruit important influencers of your customer base?
11. How can you empower your customers to be effective word of mouth/word of web marketers for you?
12. How can you incorporate best practices of web video on your site?
13. How can you make a video go viral?
14. How can you make sure your web videos help your search engine rankings?
15. How can you make your online advertising more effective?
16. How can you easily gain incredible competitive intelligence on the web?
17. How you can use social networks to reach customers?
18. How should I utilize virtual worlds in my marketing initiatives?
19. What questions should I consider for the mobile web?
20. What are some of the best practices being utilized by companies using Web 2.0 tools?
Naturally, the book begins to answer all of the above questions. You can purchase Digital Engagement from Amazon.com by clicking HERE.
